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The Leadership Award recognizes an exemplary individual who has distinguished herself by achieving a level of success well beyond the standards of her industry and the business community

Lizanne Falsetto CEO/President thinkproducts

Born and raised in the Pacific Northwest to a large Italian family, it was clear from an early age that Lizanne Falsetto would make a positive mark on the world. She made an impact as a fashion model for many years before becoming responsible for the creation of a multi-million dollar independent natural foods company.

Falsetto was discovered by a Japanese model scout for the Cinq De Uno agency at the age of eighteen. By 1984 she had relocated to Japan and for the next eight years, was on whirlwind tour through Asia, Paris, Milan, Madrid and New York. She strutted the catwalks for Donna Karen, Giorgio Armani and other global designers and graced the pages of W, Vogue, Harper’s Bazaar, and Elle. After modeling Falsetto felt a strong need to continue working independently. She decided to use her knowledge of wellness to create something tangible for the public. thinkproducts™ was born in the CEO’s garage and kitchen. By 1999, she introduced the thinkThin™ bar to the world; the first of its kind to deliver a sugar free, high protein natural nutrition. It wasn’t long before thinkThin was a best-selling all natural bar for long-term weight management on the market, a position it still holds today.

thinkproducts aims to be the first company of its kind to market new foods under the “natural weight management” umbrella. Lizanne's philosophy around weight management is simple – no sugar, few carbs, and high protein for all day energy, lean muscles, and your healthiest weight, for the long-term. Lizanne wants to raise awareness around disease and food because she believes that eating nourishing food and living a healthy lifestyle are major influencers in preventive medicine. thinkproducts has donated over $250,000 to different disease education and research organizations, including the California Diabetes Foundation and Susan G. Komen for the Cure.

A single mother, Lizanne is as much of a hands-on mom to her young son and daughter as she is to her other "baby," thinkproducts. A woman who is driven by a profound passion to live a richly nourishing lifestyle, she has stayed true to her healthy philosophies and in doing so, her company continues to thrive.