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Director
Susan Cotton
Interim President/CEO, Coalition to End Family Violence
Susan Cotton is a highly regarded marketing consultant who helps companies
transform their marketing and sales practices to accelerate organic revenue
growth and improve profitability. Cotton’s background includes more than
15 years as a Senior Marketing Executive for Fortune 50 companies, most recently
serving as Senior Vice President and Chief Marketing Officer for WellPoint,
the largest health benefits company in the nation. Prior to WellPoint, she served
as Executive Vice President and Chief Marketing Officer for Cal Fed, until its
acquisition by Citibank. Companies striving to improve their marketing and sales
performance are attracted to her proven record of achieving substantial revenue
growth while increasing marketing return on investment through the implementation
of innovative customer-centered strategies and focused execution of measurable
marketing and sales programs. Cotton graduated from the University of Illinois
with an master’s degree in business administration and magna cum laude
from Wheaton College, MA with a bachelors degree in psychology.
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