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Director
R. Christine Hershey
Founder, Hershey|Cause
R. Christine Hershey is the founder and catalyst for Hershey|Cause, guiding
its overall strategic and creative vision. Passionate about “Communications
for Good,” she consults regularly with CEO’s and senior executives
throughout the country, advising on positioning, identity and strategy. Her
experience in both the corporate and philanthropic sectors includes such Fortune
500 companies as Disney, Wells Fargo, and AT&T (Cingular) as well as the
World Health Organization, the Institute of Medicine and The Nature Conservancy.
Her work in communications has helped shift debate on issues ranging from social
justice, racial equality, health care, domestic abuse, and GLBT rights, to immigration
reform. As an author and expert, Chris’ work has appeared in the Stanford
Social Innovation Review, The New York Times and The Chronicle
of Philanthropy. As a publisher of Why Bad Ads Happen to Good Causes
and Why Bad Presentations Happen to Good Causes, Chris has helped educate
the philanthropic sector regarding best practices. Her first book, the Communications
Toolkit, published in 2005, has been distributed in all 50 states, 24 countries
and across six continents.
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