Nita Song
President, IW Group, Inc.

Nita Song is the President and COO of IW Group, a full-service marketing communications company that specializes in the growing Asian American market in the U.S. Agency capabilities include advertising, public relations, interactive, market research, events and cultural awareness training. With offices in Los Angeles, San Francisco and NY, the agency works with many of the country’s top marketers to help them connect with the U.S. Asian consumer. Clients include: McDonalds, Nissan, MetLife, Wal-Mart, Farmers Insurance, American Airlines, and the 2010 Census, among others.

Nita has 18 years of experience in marketing and communications. Nita joined IW Group in 1991 to lead Asian marketing strategy for the agency’s key clients. In 1996, she made a move to the client-side to join AT&T, as the Director of Marketing and Community Affairs in the Pacific Region, with responsibilities for corporate affairs, community relations, marketing and promotions. After AT&T, Nita joined Netsperanto, a start-up internet company, where she led the development and marketing of eight ethnic online communities as Vice President of Marketing. She then returned to IW Group in 2000 to lead new business development and expand the agency’s advertising capabilities. Under her leadership as president, IW Group has grown significantly and currently has over $30 million in annual billings and ranks as one of the top award-winning Asian marketing agencies in the U.S.

A strong advocate for the Asian marketing industry, Nita also currently serves as President of the Asian American Advertising Federation (3AF), an industry membership organization comprised of advertising agency principals, media, advertisers and strategic partners. The 3AF aims to raise awareness about the Asian marketing industry and advocate for its growth and expansion.

Nita is a graduate of the University of Southern California and an active member of the national Asian community. She also serves on the board for the Center for Asians United for Self Empowerment, and the Koreatown Youth and Community Center. She is a Vice Chair of the Board for the Asian Pacific American Legal Center, and a Vice Chair for the Asian & Pacific Islander American Scholarship Fund.